Case Study : Material Handling Business

The client was in the Auto Equipment Business and wanted to venture into the Material Handling Business.

Objective assigned:
The client was interested in understanding the Material Handling Business in totality at a country level. The expectation was that we will assist them with an understanding both from an industry and product segment perspective. Also, a request was placed to chart a path as to how the Industry may shape up in the next 3-5 years.


  • A primary and secondary research framework was designed to assess the market size both from an industry and product perspective.
  • Assesses the competitive landscape.
  • Interpreted the customer segments and the drivers of demand in those segments.

Assisted the company in charting a Market Entry strategy in their Material Handling Business.

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